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Saturday, June 23, 2007

TripAdvisor trots out social network

"By Candace Lombardi – June 14, 2007, 9:00 PM PDT

TripAdvisor, that sea of au courant and sometimes complaint-driven posts about hotels, is making it easier to find like-minded travelers. The subsidiary of Expedia plans to roll out a social-networking component Friday that should help you avoid those less-than-helpful 'no ice in the water' comments about foreign hotels.

While you may roll your eyes at the idea of yet another social-networking site, keep in mind that TripAdvisor, which claims 10 million unique users, has cultural custom on its side."

For example, calling a person four degrees removed for advice on where to stay in Uppsala or asking for a dinner invitation when visiting someone's home city of Novosibirsk, is already socially accepted behavior for travelers.

TripAdvisor has made it painless to register your network of travelers, the point at which many sites often lose people. It imports contacts from Gmail, AOL, Hotmail, MSN, Outlook and Outlook Express. Check off who you want to invite, and who you don't want to bother asking, but who you will preaccept if they invite you. Click Submit and you're done. LINK :

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